Valley First

Journalistic Style Guidelines

These guidelines are designed to ensure accuracy when referring to Valley First, which is a division of First West Credit Union. Preferred terminology, as well as common misuses, are listed below. The logo may be downloaded and used for journalistic purposes only and may not be modified.

 

Do:

  • First mention: Valley First, a division of First West Credit Union
  • Consecutive mentions: Valley First

Don’t

  • First mention: Valley First
  • Valley First Credit Union
  • VFCU

Valley First, a division of First West Credit Union

Valley First is a premier provider of banking, investment and insurance services for residents and businesses in the Okanagan, Similkameen and Thompson valleys. As a division of First West Credit Union, B.C.'s third-largest credit union, Valley First brings innovative products, an extensive branch network and local decision making to the banking experience.

First West Credit Union

First West Credit Union offers members the financial strength, comprehensive product selection and extended branch network of a large financial institution while maintaining local brand identities and a unique grassroots approach to service. First West is British Columbia’s third-largest credit union operating throughout the province under the Envision Financial, Valley First, Enderby & District Financial and Island Savings brands. Learn more about the First West Credit Union model.

If you have any questions, please contact mediarelations@valleyfirst.com.