Valley First

Valley First celebrates Canada 150

Year-long campaign supports volunteerism through weekly donations

February 1, 2017

Penticton, B.C.—Valley First, a division of First West Credit Union, will celebrate Canada’s 150th anniversary with Simple Generosity, an innovative 12-month program that applauds community volunteerism and supports local charities and non-profits.

Every week throughout 2017, an individual or team who has demonstrated exceptional dedication to community through their volunteer efforts will be selected from the regions in which First West operates. Those selected can then donate $1,500, courtesy of First West, to the charity or non-profit organization of their choosing.

“At Valley First we believe that volunteer engagement is crucial to building resilient communities,” says Susan Ewanick, president at Valley First. “We’re proud to launch Simple Generosity, which will recognize British Columbians for their positive contributions during this landmark year in Canada. Fifteen individuals from our communities in the Okanagan, Similkameen and Thompson valleys will be chosen throughout 2017, which represents $22,500 that we’ll be donating to organizations that directly impact our residents and our neighbourhoods.”

Valley First has selected the first volunteer, Randy Hunt, who is donating the $1,500 award from First West to the Central Okanagan Food Bank. For 21 years Randy has been volunteering his time at the food bank, assisting with a range of activities from sorting and storing donations to assisting with pick-ups, deliveries and hamper distribution. Donating nearly 30-40 hours of his time every week, the impact he has made is truly immeasurable. Read more about Randy’s story on the Valley First Facebook page.

About Simple Generosity
Nominations for Simple Generosity are open to all B.C. residents, and can be submitted online at Individuals will be carefully chosen based on the impact of their contributions to local communities. Select volunteers will be profiled on Valley First’s social media channels, using #SimpleGenerosity, and through our partner Volinspire, an online platform that connects volunteers with charitable organizations. Additional program details will be announced later in 2017.

About Valley First

Valley First is a premier provider of banking, investment and insurance services for residents and businesses in the Okanagan, Similkameen and Thompson valleys. As a division of First West Credit Union, B.C.'s third-largest credit union with 54 branches and 38 insurance offices throughout the province, Valley First brings innovative products, an extensive branch network and local decision making to the banking experience. For more information on Valley First, visit

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