Valley First

Valley First Introduces Angel Tree Program

Valley First introduces Angel Tree program to kick off the holiday season and help those in need
November 16, 2012

Penticton, B.C. — As Christmas carols fill the air and festive decorations start to dominate the landscape, Valley First is making sure it is thinking of those less fortunate this holiday season. A regular contributor to community events and organizations, Valley First’s Vernon, Lumby and Kamloops branches and its regional office in Penticton are this year launching an Angel Tree program.

The Angel Tree program is designed to help spread holiday cheer to those less fortunate members of our community by providing for them during the holidays. From today until Dec. 8, all locations will display a decorated Christmas tree with angel ornaments, each representing a child, youth or senior in the local community.

Members of the public can take an angel from the tree and return it with a new unwrapped gift. All gifts and donations will be delivered to local charities. In addition to selecting an angel, people can also select a Feed the Valley tree tag from the tree and return it with a non-perishable food item or cash donation.

“The holidays can be a tough time of year,” says Valley First’s Vernon branch manager Debbie Bagnall. “At Valley First, we have a reputation as a people-minded credit union that really helps make a difference in our community. When it comes to the holidays, there can be a lot of pressure. Our Angel Tree program helps ease some of that pressure and make the festive season a little more enjoyable.”

The Angel Tree program was pioneered to great success in the Fraser Valley by Valley First’s First West Credit Union partner Envision Financial.

“The stats speak for themselves,” says First West’s corporate citizenship manager Susan Byrom. “One in five children in B.C. live under the poverty line and this year alone, B.C. food banks served over 28,000 kids. That’s why we are happy to be spreading the Angel Tree program to the Interior. By participating, local residents have the opportunity to make the holidays brighter for families, children and seniors in our communities.”

About Valley First

Valley First is a division of First West Credit Union, B.C.'s third-largest credit union, which has 40 branches and 29 insurance offices throughout the Lower Mainland, Fraser Valley, Kitimat and Okanagan, Similkameen and Thompson valleys. Led by Launi Skinner, First West has $7.1 billion in assets under administration, more than 171,000 members and close to 1,300 employees.

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