Valley First

Crown of Curling Benefits Kamloops

Valley First Crown of Curling benefits Kamloops economy, community
November 9, 2012

Penticton, B.C.—Last month, 45 curling teams descended on Kamloops for the Valley First Crown of Curling. Along with their rocks and brushes, they brought with them support crews, fans and—most importantly for the local economy—tourist dollars.

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In its 39th year, the Crown attracted 21 men’s and 24 women’s teams and local competitors were joined by foursomes from across Europe, Asia and North America. While the final numbers are still being crunched, Venture Kamloops—the economic development agency for the City of Kamloops—interim executive director Anita Grover believes the event was a tremendous opportunity to showcase the region.

“Any large scale event in our City has great economic benefits,” says Grover. “Events like the Valley First Crown of Curling are exceptionally valuable to the community as they generate significant economic activity while showcasing great local businesses, unique products and quality services.”

By attracting close to 500 participants, support teams and fans—half of which were from out of town—the Valley First Crown of Curling opened the door to many new visitors. A fact that has not gone unnoticed by the Crown’s title sponsors, Valley First.

“It was terrific for Valley First to be able to partner with such a high profile event,” says Valley First’s Doug Button. “As the title sponsor and proud corporate citizen for communities, we couldn’t be more pleased with how the Crown showcases our community to such a diverse group, supports our region and attracts such tremendous investment. What better advertisement for Kamloops can you get?”

Known as Canada’s Tournament Capital, Kamloops has a history of delivering successful sports tourism events enjoyed by visitors, participants and residents alike. While events like the Crown are exceptionally valuable economy, they also have positive community spinoffs too. During the Crown weekend, more than 100 pounds of food donation were raised for Valley First’s signature cause, Feed the Valley.

About Valley First

Valley First is a division of First West Credit Union, B.C.'s third-largest credit union, which has 40 branches and 29 insurance offices throughout the Lower Mainland, Fraser Valley, Kitimat and Okanagan, Similkameen and Thompson valleys. Led by Launi Skinner, First West has $7.1 billion in assets under administration, more than 171,000 members and close to 1,300 employees.

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