Valley First

Supporting Challenge Penticton

Valley First to sponsor Challenge Penticton, Canada’s Athlete and Volunteer Banquet Awards
August 21, 2013

Penticton, B.C.—With the inaugural Challenge Penticton event just days away, training for most athletes is tapering off ahead of the race—for event organizers, sponsors and volunteers, however, the action is heating up.

Challenge Penticton, Canada will rely on close to 4,000 volunteers before, during and after the event. They will be responsible for a multitude of tasks, ranging from preparation of athlete’s registration bags to Finish Line catchers. Most will give many hours to ensure the event is a success for their community, asking for little in return for their efforts. In recognition of the Challenge Penticton, Canada volunteer team and the hard work of all the athletes, Valley First is proud to sponsor the post-event Athlete and Volunteer Banquet Awards celebration on Aug. 26.

“Volunteers are the integral piece behind any significant multi-sport event,” says General Manager Barb Haynes. “And, we know we have the best volunteers in the industry. Our athletes dedicate months to training and competition, making many sacrifices along the way. It’s wonderful that Valley First has stood up and said ‘we want to recognize this commitment and hard work’.”

Valley First’s Angela Brown says being involved with Challenge Penticton, Canada is a natural fit for Valley First given its commitment to acting locally and supporting the communities it serves.

“We’ve got a long-standing tradition of supporting our communities and community events,” says Brown. “When the opportunity to be involved in Challenge Penticton, Canada came along, we jumped at the chance. So many people give so much to make events like Challenge Penticton a success; the awards banquet is just a small way of saying thanks to countless individuals and their vital contributions.”

Beyond the sponsorship of the post-Challenge Penticton, Canada awards celebration, Valley First employees have also put their hands up to run an aid station on the race’s marathon-distance running route.

“We put out the call for aid station volunteers late last week, less than 10 days before Challenge,” says Brown. “Within minutes we had a captain and co-captain who had already started rallying a volunteer team. Supported by our industry-leading volunteer policy, this type of response from Valley First is what we’ve come to know. Our team in their distinctive blue shirts is always quick to step-in and help out wherever they can. Listen for their enthusiastic support on Sunday.”

About Valley First

Valley First is a division of First West Credit Union, B.C.'s third-largest credit union, which has 40 branches and 29 insurance offices throughout the Lower Mainland, Fraser Valley, Kitimat and Okanagan, Similkameen and Thompson valleys. Led by Launi Skinner, First West has $7.1 billion in assets under administration, more than 171,000 members and close to 1,300 employees.

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