Valley First

Valley First Plane Pull

Valley First Plane Pull returning to the tarmac May 10
April 25, 2013

Penticton, B.C.—The third annual Valley First Plane Pull is returning to the YLW tarmac on May 10. Following on last year’s success, Valley First and the United Way will be looking to top the $44,000 raised in 2012.

The stakes are high as local 12-person teams representing businesses and associations will be priming their pulling muscles as they prepare to drag an 8,000 kilogram aircraft over a 20 foot course—all in the name of gaining bragging rights and the title of fastest team.

“The Plane Pull is a terrific event,” says Valley First’s Central Okanagan Regional Manager Jocelynn Wells. “It has grown year-over-year, attracting more teams and, more importantly, more dollars for the United Way. At Valley First we pride ourselves on being a good neighbour, so it’s great to be able to lend our name to an event that has such a positive impact on the community.”

Last year’s Valley First Plane Pull attracted 33 teams with the winning team from Kelowna Flightcraft taking the top spot on the podium with a pull time of 9.29 seconds. While Wells hasn’t seen the team registrations yet, she is expecting some fierce competition.

“There’s nothing like a bit of friendly competition to get people motivated,” says Wells. “Last year, our Valley First team didn’t blow the field away. However, we’ve been on a strict training program providing locally-focused financial advice. Hopefully, that will give us some kind of advantage.”

All funds raised during the event go to United Way and will be used to support children, vulnerable adults and seniors throughout the community.

During 2012, Valley First and its employees donated more than $350,000—$65,000 in Kelowna alone—to various charities, events and community organizations as well as volunteering more than 1,100 hours of their own time. Additionally, Valley First strengthened its partnerships with local food banks, raising more than $148,000 and collecting 32,000 pound of food through its Feed the Valley program.

About Valley First

Valley First is a division of First West Credit Union, B.C.'s third-largest credit union, which has 40 branches and 29 insurance offices throughout the Lower Mainland, Fraser Valley, Kitimat and Okanagan, Similkameen and Thompson valleys. Led by Launi Skinner, First West has $7.1 billion in assets under administration, more than 171,000 members and close to 1,300 employees.

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