Valley First

Delivering Financial Literacy to Princeton Kids


Valley First support helps deliver financial literacy to Princeton kids
May 12, 2014

Princeton, B.C.—Close to 100 Princeton students traded the classroom for hands-on financial education on May 8 as they took part in the town’s second annual Learning Literacy Amazing Race.

With support from Valley First’s financial experts, local businesses and a dedicated team of volunteers, students Vermilion Forks Elementary School were given a crash course in income, sensible spending and how to create a budget.

“It was so great to see so much enthusiasm from all our Amazing Racers,” says Valley First Princeton Branch Manager Suzanne Holland. “For many kids, managing money is a very grown-up concept. They were so involved and attentive, it was terrific.

“We received really positive feedback from the kids and teachers about the Fudget Budget game we had. And, it was awesome for our Valley First team to work with the kids and pass on financial knowledge to the next generation.”

After the practice household budgets were set, the racers put their lessons into action, heading to Cooper’s Foods to shop for a budget-friendly yet healthy meal. Valley First gave each team $20 to purchase non-perishable food items, which as a bonus to the community, went back to Valley First for donation to Feed the Valley and Princeton Crisis Assistance Society.

“I was able to join some groups as they made their way around Coopers,” says Holland. “It was really interesting listening to the kids as they discussed healthy food choices and how they can get the most for their money. The lessons really seemed to stick.”

Dierra Maynard, the driving force behind the Learning Literacy Amazing Race says it was great to partner with Valley First to deliver such a fun and educational experience.

"We were very pleased to partner with Valley First as our top sponsor this year,” says Dierra Maynard, literacy outreach co-ordinator. “Part of holding any kind of successful event is finding the right people and organizations to join forces with. More specifically, Princeton Leaders for Literacy focused on finding people who believe that children are our most valuable natural resource, that communities matter and that we have the ability to change lives and make the world a better place by working together. A great team makes a great event.

“Valley First’s budget challenge was a big hit,” says Maynard. “Often times, when people think about literacy, they just think about reading and writing, but it is so much more than that. Financial literacy is one category that is often not thought of, but is absolutely crucial to living a good life. Involving the students in an interactive budget process that gives them power over the vehicle they own, the house they live in, how often they eat out and just where they spend their money is a fantastic way to get them thinking about money differently. Suzanne and her team hit a home run with their challenge.”

About Valley First

Valley First is a division of First West Credit Union, B.C.'s third-largest credit union, which has 39 branches and 28 insurance offices throughout the Lower Mainland, Fraser Valley, Kitimat and Okanagan, Similkameen and Thompson valleys. Led by Launi Skinner, First West has $7.7 billion in assets under administration, more than 177,000 members and close to 1,300 employees.

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