Valley First

Title Sponsor of Challenge Penticton

Valley First increases Challenge Penticton support, becomes title sponsor
May 14, 2014

Penticton, B.C.—Valley First today increased its support and commitment to the success of Challenge Penticton Canada by signing on as title sponsor for this year’s event.

Announced this morning by Valley First President Paulette Rennie, the 2014 triathlon which takes place on Aug. 24, will be known as Valley First Challenge Penticton Canada.

“I couldn’t be happier with this partnership,” says Rennie. “It’s the perfect fit for Valley First. We’ve become well-known for leading exciting new initiatives and Challenge has brought a fresh new approach in multi-sport to the South Okanagan.”

Valley First’s title sponsorship of Challenge Penticton Canada is an extension of the Penticton-based financial institution’s support in 2013. Last year, Valley First presented the post-event athlete and volunteer awards banquet in addition to arranging on-course aid station volunteers.

“So many people give so much to make events like Challenge Penticton Canada a success,” says Rennie. “Last year Valley First recognized the athletes and volunteers. This year, we’re going a step further to help take this world-class event to the next level. I’m truly excited about this year’s race.”

Valley First Challenge Penticton Canada Vice-Chair Diana Stirling says having Valley First commit its support as title sponsor is a real boost for Challenge.

“It’s great for us to have a truly community-focused partner in Valley First,” says Stirling. “The expertise, support and enthusiasm Valley First will bring to Challenge are simply tremendous.

“We’re heading into year two and working hard each day to establish Valley First Challenge Penticton as one of the premier multi-sport events in North America. To have an institution like Valley First get behind us really underscores how committed our city is to making this event a huge success.”

One of the aspects that makes increasing its sponsorship of Challenge Penticton Canada the right fit for Valley First is the organizations’ shared commitment to community building. As part of the sponsorship, Valley First Challenge Penticton will also be incorporating Valley First’s hunger-fighting signature cause, Feed the Valley.

“At Valley First we’re incredibly proud of our reputation as community supporters,” says Rennie. “It’s important for us to be more than just a good neighbour. Entering into this partnership with Challenge Penticton, we saw a real opportunity to work with a like-minded group and be part of a fantastic week-long celebration all while furthering our commitment to building and strengthening the communities we serve.”

About Valley First

Valley First is a division of First West Credit Union, B.C.'s third-largest credit union, which has 39 branches and 28 insurance offices throughout the Lower Mainland, Fraser Valley, Kitimat and Okanagan, Similkameen and Thompson valleys. Led by Launi Skinner, First West has $7.7 billion in assets under administration, more than 177,000 members and close to 1,300 employees.

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