Valley First

Over $16,000 Raised For Charities

T-shirt partnership raises more than $16,000 for local charities
May 27, 2014

Kelowna, B.C.—The Kelowna Rockets’ season may be done, but their fans are still seeing the impact of their community support. During the Rockets’ recent playoff run, a partnership between the team, the Kelowna Professional Fire Fighters Association (KPFFA), Valley First and other community partners raised more than $16,000 through the sale of white Kelowna Rockets playoff T-shirts.

Proceeds of the shirt sale went directly to the Kelowna Professional Fire Fighters Charitable Society, which supports a wide range of charitable causes. The monies have been earmarked to benefit the Canadian Red Cross (Kelowna region), the Kelowna General Hospital Foundation, the Salvation Army, the Canadian Breast Cancer Foundation, and YMCA Strong Kids campaign.

“I’m proud of the people of Kelowna,” says Patrick Barton, director of the KPFFA. “At the Kelowna Professional Fire Fighters Charitable Society, we see their generosity time and again. We’re grateful to our partners and especially thankful to the Rockets and their fans, helping us sell well in excess of 6,000 shirts to support worthy causes in our community.”

The specially designed shirts were available for five dollars at Valley First branches, Mission Sports and every game of the Rockets’ first-round series with Tri-City.

“Not only do the fire fighters provide a vital service in our communities, but they also go above and beyond in their charitable work,” says Nicole Diachuk, branch manager of Valley First’s Downtown Kelowna location. “We’re proud to partner with them and help make good things happen.”

About Valley First

Valley First is a division of First West Credit Union, B.C.'s third-largest credit union, which has 40 branches and 28 insurance offices throughout the Lower Mainland, Fraser Valley, Kitimat and Okanagan, Similkameen and Thompson valleys. Led by Launi Skinner, First West has $7.1 billion in assets under administration, more than 171,000 members and close to 1,300 employees.

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