Valley First

Sponsorship & Donations

Valley First is proud of its strong commitment to its communities—in 2015 we contributed over $956,978 to non-profit and charitable organizations through various community partnerships, sponsorships, education awards, donations and in-kind support.

For us, fostering sustainable partnerships that advance a social issue in communities where Valley First operates is a top priority. These partnerships leverage our monetary contributions with knowledge-based volunteerism, employee resources and our extensive network of business products and services. Not only do we have specific impact areas where we can concentrate our efforts, we focus closely on initiatives that support our signature cause program—Feed the Valley—a ten year commitment to raising food, funds and awareness about the issue of hunger in our community. In 2016, Feed the Valley eclipsed a milestone goal of $1 million raised for local food banks across the Okanagan, Thompson and Similkameen valleys.

Sponsorship eligibility

We want to partner with like-minded organizations to create good things in our communities through high impact, socially motivated programming and events.

If your programming supports any of the following impact areas, we want to hear from you.

  • Hunger
  • Education
  • Arts & Culture
  • Strengthening the Social Sector

We accept applications from organizations that fit within the following categories:

  • Community public service organization.
  • Community not-for-profit arts, cultural, educational, or social services organizations.
  • Organizations serving Valley First's communities in a focused manner. Currently, these communities include Armstrong, Kamloops, Kelowna, Keremeos, Lumby, Oliver, Peachland, Penticton, Princeton, Rutland, Vernon, West Kelowna.
  • Valley First prioritizes its community investment to the communities where we operate. If your project falls outside of an Valley First community, please send your project details to and we’ll be happy to talk with you.

Requests unlikely to receive funding

  • ventures or organizations developing activities for profit. Activities must either be fundraisers or free community events.
  • individuals (for example athletes raising funds to attend the Olympics, etc.), as we prefer to concentrate our efforts on organizations serving a group of people.
  • groups that represent a conflict of interest for Valley First, or that promotes specific programs or issues where members of the credit union may have significantly divergent views.
  • beauty pageants.
  • religious or political organizations and affiliated activities.
  • operational costs or for debt servicing.

Our Sponsorship Process

We have four granting cycles throughout the year. Sponsorship and donation requests received during these cycles will be reviewed by our Community Investment team for eligibility and fit and we will contact you if additional information is needed. We will let you know our decision by email.

2017/2018 Granting Schedule

Winter Cycle Spring Cycle Summer Cycle Fall Cycle
Application Deadline January 14 March 11 June 10 August 12
Notification of Funding mid February mid April mid July mid September



Valley First employees pitch in for local non-profits

Throughout last week hundreds of extra volunteer hands came to the aid of several non-profit organizations in communities across British Columbia. Valley First’s “Make a Difference Days” saw employees swap their offices for a day dedicated to giving back.

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Financial Advice

Valley First helps bring text-to-donate capability to the fight against hunger in B.C.

Close to 100,000 British Columbians access food banks every month, including more than 30,000 children. In the face of this unceasing demand Valley First, through its Feed the Valley program, is ramping up its efforts to fight hunger.

Read More

Valley First renews title sponsorship of Challenge Penticton

Challenge Penticton today announced Valley First has renewed its commitment as the triathlon's title sponsor. The 2015 event will be the second consecutive year that Valley First Challenge Penticton has been supported by the Penticton-based financial institution.

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Get involved

We are always looking for support from the community, which is why we have made it so convenient for you to donate online or at any of our community branches.
We encourage you to contact us or visit us at any time regarding our involvement in your community!

Feed the Valley

Check out our Feed the Valley section which highlights the differences we have made in the financial lives of our members and made a meaningful difference in our local communities.

View Feed the Valley