Valley First

Your Privacy

At Valley First, a division of First West Credit Union, we are committed to safeguarding your personal and financial information. While the Internet provides convenient access to financial services, we recognize that it may bring legitimate concerns about privacy and security.


Privacy Policy

Protecting Your Privacy

Members and clients of First West Credit Union have always trusted us with their personal and financial information.  We have a long history of providing great service by treating all our members and clients with respect and dignity while always protecting their privacy.  When we provide you with products and services, we do everything we can to protect your information.

Our commitment to our members

We will:

  • Protect the confidentiality of your personal information
  • Keep you informed about our privacy policies and practices
  • Let you see your personal information
  • Not collect, use, or disclose your information without your consent unless required or authorized by law

Our privacy policies

We have privacy policies that explain more fully how and why we collect, use, and disclose your personal information.  This information is available to you.  Please contact our Privacy officer for more details.

First West Credit Union Statement of Purpose

We collect, use and disclose your personal information for the following purposes:

  • To provide and administer your accounts and loans and other financial products and services that you request, including:
    • Giving you account statement so you can verify your balances, transactions and other information
    • Providing regular updates to credit reporting agencies
    • Providing information to third party suppliers of products and services such as cheque printers, card manufacturers, insurance companies and data service providers
  • To protect you, First West Credit Union or other persons from fraud and error, such as identity theft; to identify you and make sure your records are kept separate from others with similar names; to verify information collected from you with credit reporting agencies and others; to verify information provided by third parties
  • To collect debts owed to First West Credit Union; to enforce an agreement between you and First West Credit Union; to insure or otherwise protect security held by First West Credit Union; to realize on security held by First West Credit Union
  • To comply with the law and regulatory requirements, including sending you information about general meetings and election of directors; collecting and disclosing information in accordance with criminal and money laundering laws and regulations; providing you with cost of credit disclosure statements
  • To manage or transfer assets or liabilities of First West Credit Union, such as in the case of acquisitions and mergers, loan syndications, loans securitizations, and sales of mortgages
  • To understand your needs and to determine the suitability of products and services for you; to determine your eligibility for other products and services
  • To provide you with information about First West Credit Union products, services and special promotions; to enable First West Credit Union affiliates and other carefully selected organizations to send you information about products and services; to analyze your information for marketing purposes, including conducting surveys, developing and enhancing products and services for our members and clients while always ensuring a high standard of service
  • To send you financial information, our newsletter and information about upcoming actitivities and events

We may disclose your information:

  • To suppliers of products and services to you or First West Credit Union, inlcuding data service providers, cheque printers, card manufacturers, insurane companins, affiliates of the credit union, provincial or national central credit unions and trade associations in connection with providing and administering your accounts and loans and other financial products, and services you request
  • To pariticipants in the payment and clearing systems in connection with providing you with products and services and to other financial institutions that you request pay cheques drawn on the credit union
  • To credit reporting agencies and to other financial instituions to update your credit information and maintain the integrity of the credit reporting system
  • To lawyers, notaries public, appraisers, accountants, insurance companies, claims adjusters and other professionals and consultants in connection with processing and administering products and services provided to you
  • To market research firms for purposes of analysis and conducting surveys, solely on behalf of First West Credit Union
  • To our affiliates and other carefully selected organizations for the purpose of enabling them to give you information about products and services that may be of interest to you
  • To bailiffs, collection agencies, lawyers and others when collecting a debt owed to First West Credit Union, enforcing an agreement between you and First West Credit Union, ensuring or otherwise protecting First West Credit Union’s interests in security held by First West Credit Union, or, realizing on security held by First West Credit Union
  • To other organizations in connection with a merger or sale of some or all of First West Credit Union’s assets
  • As required or authorized by law


If you have any questions or concerns, please contact the Privacy Officer with the Valley First Division of First West Credit Union.  Our Privacy Officer will answer you questions about privacy and provide you, upon request, with information about First West Credit Union’s policies and practices and how we can respond to complaints.  The Privacy Officer can also help you complete an access to information request, help you access or correct your personal information and try to resolve any concerns or complaints about privacy to the satisfaction of you and First West Credit Union.

For more information, please contact:

Privacy Officer
Valley First
3rd Floor, 184 Main Street
Penticton, BC  V2A 8G7

Phone: (250) 490-2735
Toll-free: 1-877-490-2735

Privacy Online

Our Online Privacy Policy

This information page describes in general terms how your personal information is collected and used within the online banking section of our site. The online banking area of the site is the area of our website that requires you to use your Member ID and Personal Access Code (PAC) to enter.

Controlled access to your information

To ensure that you are the only person accessing your personal financial information, we restrict access to the online banking section of the site by requiring that you enter your Member ID and PAC to login. Only you know your PAC. Our employees do not have access to your PAC, and they will not ask you to reveal it. If someone does ask you to provide your PAC to them, we ask that you refuse to do so and contact us immediately.

Transactional services

By nature, our Internet banking site has many transactional functions such as transfers between accounts and bill payment functions. These transactions are all logged to ensure that your accounts are debited or credited appropriately, and a history of each transaction is available to verify your account information. We store and use your transactional information in the same fashion as if you performed the transaction at a branch or through any other service channel.

We may also use transactional information for servicing your account — for example, billing you for the particular transactions that you perform, or for the services that you use.

Creating a secure channel

We create a secure channel between your browser and our server to protect your information when you use the site. To learn more about how we do this, please review our information on Internet Security.

Application forms

To provide you with a convenient method for applying for loans and mortgages, or for purchasing other financial services products such as Registered Savings Plans, we may provide secure online application forms. These forms capture personal information that we use to provide you with the products and services you request. This information is processed in a similar way to application forms received through our other channels .

Website usage statistics

To continually improve our site, we often collect statistics about how our members are using it. These usage statistics are only viewed in the aggregate and are not associated with you as an individual. We use this information for purposes such as improving the pages where our members are having difficulties.

The information collected may include your IP address, your browser type and your operating system, as well as data such as the number and types of pages visited, and the length of time spent per page and on the site overall.

Our use of cookies

We also use a key web technology called cookies. A cookie is a small information token that sits on your computer. As you use this site, cookies are passed back and forth between our server and your browser.

Specifically, we use two kinds of cookies — session cookies and persistent cookies. A session cookie exists only for the length of your browsing session and is deleted when you close your browser. A persistent cookie is a cookie that stays on your computer after you close your browser. A persistent cookie may or may not expire on a given date.

We use a session cookie to maintain the integrity of your online banking session. With each page that you visit, the cookie is passed back and forth between our server and your browser. We use the cookie to distinguish your session from the many others that may be happening at the same time. Our session cookies never store any personal information, such as your name, or date of birth, or financial information, such as your accounts and balances.

Most recent browser versions allow you to set some level of control over which cookies are accepted and how your browser uses them. For example, it may be set to notify you when it is receiving a cookie so that you accept cookies from only known, reliable sites such as this one. If you are concerned about cookies, we encourage you to upgrade your browser to a recent version and review the Help section of your browser to learn more about its specific control features.

Third-party cookies

From time to time, we work with third-party companies such as ReachLocal and Quantcast, which assist us in advertising our products and services. These third-party companies use "cookies" to do so. Typically, these "cookies" expire once you are finished with your visit to our website. These "cookies" are solely used for advertising purposes and are not used to collect your personal information or to track you in any other way.

Memorized accounts feature

We use a persistent cookie to store information to help you personalize the site and to make it easier to use. For example, we allow you to make the login easier by remembering your login information within our Memorized Accounts feature. Since the Memorized Accounts feature is optional, this cookie only contains information that you have entered into it. We never store your Personal Access Code (PAC) in a cookie.

Logout button

To ensure that no-one else can access your personal information, always use the logout button to end an online banking session. It is located at the top of every page. When you exit using the logout button, we delete your session cookie so that your session cannot be resumed unless your Member ID and PAC are re-entered.

Automatic session time-outs

In the event that you leave your computer without logging out, the online banking feature of this site has been designed to end your session automatically if our system detects that you haven't provided any instructions or used the browser buttons to navigate for several minutes. To restart the session, you will need to provide your PAC again.


To communicate with us electronically, we strongly recommend that you use our Contact Us feature. This feature provides a secure channel for sending us comments, questions or instructions.

General email is not secure since it passes through many points on its route from you to us. If you are using general email to communicate with us, we strongly recommend that you do not include personal financial information (such as account numbers) within the email as we cannot guarantee its confidentiality en route to us.

When you email us your comments, questions or instructions, you provide us your email address and we use it to correspond with you. We then store your email and our replies to you in case we correspond further.

Links to other sites

Our site may also contain links to other websites or Internet resources. As an example, from time-to-time we may provide links to Microsoft or Netscape to assist you in upgrading your Internet browser. However, we have no control over these other websites or Internet resources and do not control their collection, use and disclosure of your personal information. Always review the Privacy Statements of the sites that you are viewing.

Contact us

We welcome any questions or concerns about your privacy relating to use of our website. Please use the contact us form to submit your questions or comments.

As we continue to expand our online banking service to serve you better, and as new Internet technologies become available, we may update the information on this page at any time, to reflect changes.

Privacy FAQ

Frequently Asked Questions

How do you collect information about me?
We collect personal information from you directly when you open an account and/or apply for additional products or services. Some personal information we collect is required by law to ascertain your identity. With your consent, we also collect information from credit reporting agencies, references provided by you, your employer and others when you apply for credit and other products and services. Your consent can be expressed or implied.

Do I have to provide my social insurance number (SIN) or business number (BN)?
We are required by law to obtain your SIN or BN from you to report interest on your deposits and dividends on your shares and other investment income to the Canada Revenue Agency (CRA).

Also, when we deal with the credit bureau, using your SIN or BN is the best way to ensure the credit information is about you, not someone else with a similar name. However, use of your SIN or BN for this purpose is voluntary. You will not be denied credit or other service solely because you choose not to authorize us to use your SIN or BN for this purpose.

Can I decline to have my personal information collected, used or disclosed for certain purposes?
Yes, you can decline to have your personal information collected, used or disclosed for certain purposes. For example, you can opt out of the use of your personal information for marketing purposes, such as:

  • Receiving information about products and services or special promotions
  • Sharing your information with organizations for the purpose of providing you with information about products and services

To choose these options, please contact us and ask for an opt-out request form.

You can also decline to have your personal information collected, used or disclosed for other purposes. This may mean we will not be able to provide you with products and services.

What will happen if I opt out of marketing purposes?
If you opt out of receiving marketing information, you may no longer receive information about new products or special promotions, financial information, member newsletters or credit union activities and events. We will continue to send you account statements, including statement inserts, and information required by law such as notices of membership meetings.

Your request to opt out of receiving marketing information will not affect your eligibility for any products and services.

How do you protect my personal information?
We are required to treat all personal and financial information confidentially. We have many policies, practices and physical and electronic systems in place to safeguard personal information under our control and to prevent unauthorized access, collection, use, disclosure, copying, modification or disposal of your personal information.

What can I do to protect my personal information?
If you use our online banking, automated telephone banking or telephone call services, or you have a MEMBER CARD® debit card, you must select personal security codes and numbers (e.g. PAC, PIN). It is your personal responsibility to protect this information from misuse. You should safeguard your account and credit card statements, blank cheques and your personal codes and numbers at all times. You should not send confidential information to your credit union or anyone else using e-mail that is not encrypted.

You should review your account statements carefully and let us know immediately if your address changes or you find any errors in your information.

Can I view and verify my personal information?
We have always provided members and account holders with copies of account statements, cheques, transaction slips or other documents upon request, if we still have them. We may charge a fee for providing copies of documents. For more extensive information, you can complete an access to information request. You will be provided with an estimate of the fee for obtaining the information. For information and assistance, please contact our privacy officer. We'll respond within 30 days or, if we need an extension, we'll notify you of the new deadline and the reason for the extension. If you ask, we will help you contact other organizations to whom we have disclosed your information.

By law, we must not provide or may withhold some types of information. For example, we will not provide information that reveals the identity of another individual or that individual's personal information without that individual's consent, information that cannot be disclosed for legal or security reasons or information that is confidential commercial information.

If there are any errors in your information, we will correct the information wherever possible.

If you wish to verify your credit history, please contact the credit bureau directly. We will help you to contact the credit bureau.

How long do you keep my information?
We keep your personal information as long as it is needed to provide you with products and services you have applied for and to meet legal and business requirements, after which the information is destroyed or erased, or we remove your name from the information.

We may use personal information collected in the past when you apply for new products and services, in which case, we will confirm or update your information, and for marketing purposes, such as sending you information about products and services that may be of interest to you, unless you have opted out of receiving marketing information.

More questions?
If you have any questions or concerns, please contact our privacy officer.

Our privacy officer will answer your questions about privacy and provide you, if you ask, with information about our policies and practices and how we respond to complaints.The privacy officer can also help you complete an access to information request, help you access or correct your personal information and try to resolve any concerns or complaints about privacy to the satisfaction of you and the credit union.